Neil Patel is probably the top expert in digital marketing in my opinion because he is data focused, and due to his expansive client list has billions of data points to examine. In a recent video he spilled the tea on how to prepare your online presence for the new Search environment. An outline is below. We actively include Neil’s advice into our process.
Five Areas Contributing To Your “Search Score”
- EEAT (Experience, Expertise, Authoritativeness, Trustworthiness)
- Cross-Platform Consistency
- Engagement Patterns of your audience
- Citation Graph – are you being cited?
- Technical Trust Signals
A Quick Audit:
- Consistency Check – Google Search your name + expertise
- Authority Check – Google Search No Brand
- The Engagement Truth – Website Engagement Time
- Citation Reality – Brand name in quotes + “expert” or “reviews”
- Technical Check – Who wrote it? What is your expertise?
Repair Strategy:
- Blogs that answer questions directly
- Share real examples, actual results – personal failures, successes
- Cross Platform Message Alignment
- Core Beliefs
- Unique Methodology
- Key Advice
- Strategic Citation Building
- Technical Trust – consistent authoring
- Schema, Structured Data
How To Stay Dominant
- Ask “what question do I want to be known for answering”?
- Trust Signal Monitoring
- Ai, sessions, bounce rate, cross platform consistency
- Authority Building – collaborate
- Unique Value Creation – Crete valuable tools, create experience that requires a site visit
Trust to Revenue
- Teach, bridge deliver
- Solve problem, builds trust, build bridge to solution
- Natural Progression, deeper systematic approaches
- Authority based call to actions – make CTA an active part of the solution
- Trust Score multiplier effect
Here is the LinkedIn Post for the full video.