Strategically planning your customer’s journey is critical to finding them, gaining their trust, and meeting their friends. Follow Jasmine on her decision-making journey to finding a workout that she enjoys.
Customer Journey Mapping
Applying the BASE3 model ™
The BASE3 model ™ is a logic based framework that we use to ensure that you have created a customer journey that is aligned with algorithms and the communication channels that you use to engage with your customers.
We use BASE3 as a guide to map out your customer’s journey, identify gaps, and discover opportunities for further engaging them.
Once you have been introduced to the BASE3 model, you will be able to make strategic decisions even if you do not have a marketing background.
