What every website needs in 2024
Updated For 2024. Every website is as unique as the company it represents. There are, however, certain features that need to be in place in order to take full advantage of your online presence. Below we have outlined a list of must-haves and best practices for your website and web presence. People are reading your websites but so are search engines, and you need to have your site ready for both audiences. Your needs are unique, but all sites should have these implemented at a minimum.
Home Page Content
- Logo
- Tag Line/Mission Statement
- Clear description of services written in text
- 500 Words utilizing relevant key words
- Relevant Imagery With Descriptive Alt Tags
- Phone # that is clickable
- E-mail Address that is clickable
- Testimonial(s)
- Social Media Links (see below)
- License #, Memberships, affiliations (if relevant)
- Copyright
Call To Actions – Throughout Site
- Newsletter Sign-Up
- Contact Us Form
- Main Product purchase link/sign up
- (optional) Ai Service Chat Bot
Website Content
- Relevant page titles (Important for SEO)
- Well-written content with relevant keywords and key phrases throughout
- Images with relevant file name titles and descriptions
Design
You MUST have a mobile friendly website.
Techie Stuff
- Facebook Pixel Installed
- LinkedIn Pixel Installed
- Favicon
- “Open Graph” thumbnail code – image set for Social Media
- Meta Tags For SEO
- Site Map Submitted to Google
- Indexed with Google – verification
- User name NOT “admin”
Webmaster Tools
- Weekly back-up
- Google Drive – for back-ups & doc storage
- Google Analytics
- Google Search Console/Webmaster account
- Google Adwords account
Social Media Profile Must-Haves
- Facebook Business Page
- LinkedIn Business AND personal
- Google My Business Profile
- Google Reviews
Pro Must Haves
- AMP Pages For Mobile Phones
- Structured Data & Rich Cards for Search Engine Presentation
- Content Delivery Networks (CDN) for Fast Sites
- SSL – Extended Validation Certificate -Contains Org Name
- Accessibility & Cookie Permissions
- Site should have options for the visually and mobility impaired
- Privacy Policy, Terms & Conditions, Disclaimer (Termageddon can manage these)
Lead management & CRM
By now, most users don’t want to have to tell you information that you should already know. You need a sophisticated CRM system that builds a profile for each of your customers so that you can provide the customized service that they expect in a big data age.
