A Project Assessment includes:
- Goal
- Our Findings
- Quick Fixes
- Longer Term Recommendations
- Proposed Scope of Work
- Timeline &
- Estimated Cost
Outcome:
You will have a carefully planned strategy that falls within your budget and uses marketing tactics that guide your customer’s journey in the most effective way. You will know the estimated cost to implement the strategy.
The strategy may include a combination of any of the following:
Why do a project assessment?
Often clients come to us looking for answers. You may be uncertain what you need. You may have an upcoming event, or a new product, or you may even be launching a new business. Also clients come to us with serious problems with their website or marketing system. In all of these scenarios, we recommend a Project Assessment.
A Project Assessment is a highly collaborative exercise, and you will learn a lot about how we work. It gives you the opportunity to make a small investment in working with us before making a much larger investment in your digital presence. We can look at your revenue goals and create a Scope of Work that fits your budget.
Project Assessment Deliverables:
The following information is typically included in a project assessment.
Assessment & Recommendations
- Business Goals Exercise
- Lean Canvas Business Plan
- Data Analytics Review
- Communication Channel Inventory
- Summary of Findings
Scope of Work
- System Needs
- Tools Needs
- S.M.A.R.T. Marketing Objectives
- Campaign Architecture
Timeline
Estimate
- Solution Options
- Cost By Deliverables
- Cost By Month
