Often clients come to us looking for answers. The goal is to get more leads, but how?
You may have a new business, a new product, or an upcoming event and you want to maximize your marketing investment. Sometimes clients have serious problems with their website so leads have plummeted and you aren’t certain what is wrong. You may have already tried a variety of tactics that haven’t quite worked.
In all of these scenarios, we recommend a Lead Gen Assessment so that we can carefully examine your marketing system and assets to determine any repairs that need to be made, and what is the most efficient way to get the most leads within your budget.
What is a Lead Gen Assessment?
Watch the below video about our assessment.
Before making any recommendations, we will do a careful examination of your goals, data, tools, process and budget to identify the most efficient way forward. This is all put together in a Lead Gen Assessment document.
Lead Gen Assessment Contents:
- Your Goals
- Our Findings
- Lead Gen Strategy & Actions To Take
- Timeline
- Estimated Cost
Example Assessment Slides
Assessment Outcome:
You will have an actionable strategy that is within your budget and is an efficient way to generate high quality leads. Your strategy may include a combination of any of the following lead generating components:- Website Design: So you increase conversions.
- Ai & Search Engine Optimization (SEO): So you get found more often
- Email & CRMs: So you strengthen your customer relationships.
- Social Media Marketing: So customers can visualize and engage with your brand.
- Ads – Google, Meta & Others: So you get found quickly by new people.
- Events Strategy: So you gain exposure, credibility & new contacts.
- Partners Strategy: So you build your extended sales team.
Why do an assessment?
A Lead Gen Assessment is a highly collaborative exercise, and you will learn a lot about how we work. It gives you the opportunity to make a small investment in working with us before making a much larger investment in your digital presence. We can look at your revenue goals and create a Scope of Work that fits your budget.