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Our Digital Strategy work

Spinout Fitness

Spinout Fitness

BASE3 Digital Strategy Growth Marketing
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Rocksolid Electrical

Rocksolid Electrical

BASE3 Branding Digital Strategy Website Design
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Donohue & Associates

Donohue & Associates

Branding Website Design
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Help Kikwit

Help Kikwit

BASE3 Campaign Management
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Hannah Romanowsky

Hannah Romanowsky

CRM Digital Strategy
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Rauly Jones Construction

Rauly Jones Construction

Branding Website Design
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Case Studies

Spinout Fitness

Marketing Assessment

Spinout Fitness has had a successful launch of their waterbikes in San Francisco.  They are wanting to increase the number of locations they launch from.  This means looking for opportunities to increase the number of reservations to justify expansion.

Findings

By examining each level of the customer journey, we noticed that Spinout did not have a process for reaching out to existing customers to invite tem back or to invite their friends.

Recommendations

Spinout had a reservation app that was underutilized.  Although Spinout had more than 1000 riders, they had never reached out to them after the ride was over.  We recommended that they have a strategy for communication with past customers.

  1. An automated email system with invitations and special offers to return after a customer’s first ride.
  2. Periodic special offers to existing customers only such as “friends ride free”

Results

Spinout began to see repeat customers, an increase in website visits, and an increase in reservations.

ABC Languages

Marketing Assessment

ABC Languages was beginning to experience many issues with their website, ads, social media and class registration system.  Things seemed to be not holding together.  They asked us to do a full customer journey assessment.

Findings

Through looking at analytics for their website, email, and class reservation system, we could see that once a student is signed up for a class, they nearly always take a second.  They are very successful in retaining students.  This meant that the focus could be put on bringing in new students.  
We found several gaps and opportunities for finding new students and increasing conversion rates on their website.

Recommendations

We identified several areas that could be significantly improved.  Form completion rate was very low.  The blog articles were not receiving traffic.  The site did not have a high ranking on Google for key words that it should.

Results

Over a year we implemented multiple solutions.  

  1.  Implemented HubSpot and forms resulting in an increase of form completion from 47%-61%
  2. Increased keyword ranking for “language classes” from zero to actually ranking
  3. Integrated the class reservation system, HubSpot and Mailchimp for seamless contact management
  4. Recover site from historical hacking incident resulting in an increase in search appearances from 400 to 2000 appearances per day.