Transparent Pricing for Measurable Results
Your Investment in Strategic Lead Generation
At Wilder Strategy Lab, we believe in complete transparency. You deserve to know exactly what you’re investing in and what outcomes to expect. Our pricing reflects two decades of expertise in building lead-generating systems that deliver measurable ROI—not marketing fluff.
Whether you’re launching a new venture, scaling an established business, or finally addressing that nagging feeling that your marketing isn’t working, we’ve structured our services to meet you where you are.
Start Here: The Lead Gen Assessment
$2,000 — Your Strategic Foundation
Before you invest thousands in marketing tactics that may not fit your business, start with clarity.
What You Get:
- Comprehensive Analysis of your current lead generation potential and customer journey gaps
- Strategic Recommendations prioritized by impact and feasibility
- Detailed Cost Estimates for implementing each recommendation
- Implementation Timeline so you can plan your marketing investment wisely
- Custom Roadmap tailored to your specific business goals and constraints
Perfect For:
- Business owners who know something isn’t working but can’t pinpoint the problem
- Companies launching new products, services, or entering new markets
- Organizations tired of throwing money at marketing without clear results
- Leaders who need to make informed decisions about their marketing budget
Timeline: 2-3 weeks from kickoff to final presentation
This assessment gives you actionable intelligence regardless of whether you work with us further. You’ll walk away knowing exactly what to fix, what to prioritize, and what it will realistically cost.
Schedule Your Assessment Consultation
Our Core Service: The Six-Month Lead Generating Strategy
Custom Pricing Based on Your Scope
This is where transformation happens. We don’t just hand you a plan—we build it with you, implement it alongside your team, and refine it based on real data.
The Process:
Month 1: Discovery & Strategy Development
- Deep-dive into your business, customers, and competitive landscape
- BASE3model™ Customer Journey Mapping to identify every gap and opportunity
- Creation of your custom Digital Playbook with measurable KPIs
- Technology stack recommendations and implementation planning
Months 2-3: Campaign Development & Launch
- Design and build your lead-generating assets (websites, landing pages, email sequences, ad campaigns)
- CRM setup and integration to track every customer interaction
- Initial campaign launch across chosen channels
- Team training on new systems and processes
Months 4-6: Testing, Optimization & Handoff
- Continuous A/B testing and data analysis
- Monthly strategy sessions to review performance and adjust tactics
- Progressive handoff of campaign management to your team
- Final documentation and ongoing success planning
What’s Included:
- BASE3model™ Digital Playbook — Your complete, measurable Customer Journey Strategy
- Monthly Implementation Support — We’re in the trenches with you, not just advising from the sidelines
- Ongoing Data Analysis — Regular reporting with clear metrics and actionable insights
- Strategic Adjustments — Marketing requires adaptation; we pivot based on performance, not guesswork
- Technology Integration — Proper setup of tools that actually work together
- Team Training — Your people gain the knowledge to maintain momentum after we’re done
Services May Include (Based on Your Needs):
- High-converting website design or redesign
- AI-powered SEO strategy and implementation
- Email marketing campaigns and automation
- CRM implementation (HubSpot, Salesforce, or custom solutions)
- Social media strategy and management
- Paid advertising on Google, Meta, LinkedIn, or TikTok
- Event marketing strategy
- Strategic partnership development
- Conversion rate optimization
Investment Range: $15,000 – $75,000+ depending on scope, complexity, and service mix
Perfect For:
- Businesses ready to commit to a comprehensive lead generation system
- Organizations with ambitious growth targets requiring strategic execution
- Companies that have tried tactical marketing without cohesive strategy
- Leaders who value expert partnership over vendor relationships
Schedule Your Free Consultation
Strategic Guidance Only: Playbook Without Implementation
Custom Pricing — Typically $5,000 – $15,000
Some businesses have internal teams capable of execution but lack the strategic framework to guide them effectively. This option is for you.
What You Get:
- Complete BASE3model™ Digital Playbook with your customized Customer Journey Strategy
- Detailed implementation roadmap with prioritized tactics
- Technology recommendations and integration specifications
- Measurement framework with KPIs and tracking requirements
- Strategic consultation during playbook development
What You Don’t Get:
- Ongoing monthly implementation support
- Hands-on campaign management
- Regular optimization and testing
- Technology setup and integration services
Perfect For:
- Companies with capable in-house marketing teams needing strategic direction
- Businesses with budget constraints who can execute internally
- Organizations seeking third-party validation of their current approach
- Teams that need a framework to align their marketing efforts
Timeline: 4-6 weeks from discovery to final playbook delivery
Pricing depends on the complexity of your customer journey, number of audience segments, and depth of strategy required.
Individual Services for Specific Needs
Sometimes you don’t need a comprehensive strategy—you need expert execution on a specific component of your marketing system.
Website Design & Development
Custom Pricing
Not just beautiful—built to convert. Our websites establish you as the expert in your field while guiding visitors toward becoming customers.
Includes:
- Strategic design focused on your customer journey
- Mobile-responsive, fast-loading architecture
- SEO foundation and technical optimization
- CRM and analytics integration
- User experience testing and refinement
Recent Success: Reduced average cost per click from $10 to $1 while increasing conversion rates through strategic website optimization.
AI & Search Engine Optimization (SEO)
Custom Pricing
Get found by people actively searching for what you offer. Our SEO approach combines technical excellence with content strategy that positions you as the authority.
Includes:
- Comprehensive SEO audit and gap analysis
- AI-powered content strategy and optimization
- Technical SEO implementation
- Local SEO for service-area businesses
- Ongoing performance monitoring and adjustment
Email Marketing & CRM Implementation
Custom Pricing
Turn one-time visitors into long-term relationships. We build email systems that nurture, convert, and retain customers—not just blast promotional messages.
Includes:
- CRM selection and implementation (HubSpot, Salesforce, or alternatives)
- Email automation and segmentation strategy
- Campaign design and copywriting
- Integration with your existing systems
- Performance tracking and optimization
Paid Advertising Management
Custom Pricing + Ad Spend
Stop burning money on ads that don’t convert. We manage campaigns on Google, Meta, LinkedIn, and TikTok with obsessive attention to ROI.
Includes:
- Platform strategy and budget allocation
- Audience research and targeting
- Ad creative development and testing
- Landing page optimization
- Comprehensive performance reporting
Management Fee Structure: Typically 15-20% of monthly ad spend, with minimum monthly commitments based on platform and complexity.
Social Media Marketing
Custom Pricing
Build authentic connections that translate to business growth. We don’t chase vanity metrics—we create content that drives engagement and conversions.
Includes:
- Platform strategy aligned with your customer journey
- Content calendar development
- Post creation and scheduling
- Community management
- Performance analysis and reporting
Events & Partnership Strategy
Custom Pricing
Expand your reach through strategic relationships and high-impact events. We help you build credibility, exposure, and genuine business connections.
Includes:
- Event strategy and planning
- Partnership identification and outreach frameworks
- Promotional campaign development
- Post-event nurture sequences
- ROI tracking and analysis
Why Our Pricing Reflects Real Value
You’re Not Paying for Marketing Theater
In an industry full of agencies that prioritize looking busy over delivering results, we take a different approach:
Logic Over Hype
We use the proprietary BASE3model™ framework to identify actual gaps in your customer journey—not just sell you the services we happen to offer. Your strategy is built on data and customer behavior, not marketing trends.
Technical Expertise That’s Rare
Our founder, Wendy Louise Wilder, combines fine art training with programming expertise and a Master’s degree in Technology Management. This unique blend means your marketing systems are both beautiful and technically sound—they work seamlessly instead of requiring constant troubleshooting.
Two Decades of Proven Results
We’ve worked with over 100 founders and CEOs, from local service businesses to national brands and non-profits. Our experience spans industries, giving us pattern recognition that saves you from expensive trial-and-error.
Education Built Into Every Engagement
As an Adjunct Professor at Dominican University and author of “Digital Blitz – How to leverage the mechanics of digital marketing,” Wendy doesn’t just do the work—she ensures your team understands the why behind every decision. You gain capability, not dependency.
Transparent Reporting
You’ll always know what’s working, what isn’t, and what we’re doing about it. No confusing dashboards or vanity metrics—just clear insights that inform business decisions.
What Our Clients Say About Working With Us
*”Working with Wendy was one of the best business decisions I have ever made. She took the time to get to know our business and come up with marketing and website solutions that have been real game changers.”*
— Elizabeth Lunney
*”Overall I would say this website we built got my whole coaching practice launched…I earned more from coaching last year than I was making at my day job and now have quit to do this full time so life is very good and I feel very very grateful for the shape life is taking. You were instrumental in being part of making that possible.”*
— A. Frank, Conscious Uncoupling Coach
*”5/5 Stars – Exceptional Experience! Wendy is a dream to work with. She put together 2 awesome websites for me in no time. Her expertise, creativity, and attention to detail are spot on. What impresses me most is Wendy’s ability to balance aesthetics with technical expertise.”*
— Carla Martino
*”We have hired and been working with the team at Wilder Strategy Labs on our new website. The experience has been incredible. From the first strategic meeting, the color choices, and the embedding of google reviews and CAPTCHA, to the launching of the site we have been fully engaged in the process. We made the correct choice in hiring Wilder Strategy Labs for our project.”*
— James Urquhart
Who We Work Best With
You’re Probably a Great Fit If:
- You’re Ready for Strategic Investment — You understand that effective marketing requires upfront strategy, not just tactical execution
- You Value Expertise — You’d rather work with specialists who challenge your assumptions than yes-people who execute without question
- You’re Committed to Measurement — You want to know what’s working and make decisions based on data, not hunches
- You’re Launching or Scaling — Whether it’s a new business, product, service, or market expansion, you need a solid foundation
- You’re Frustrated with Past Results — You’ve tried marketing that didn’t deliver and you’re done wasting money
We’re Probably Not the Right Fit If:
- You’re looking for the cheapest option available
- You want someone to just execute your ideas without strategic input
- You’re not willing to invest in proper assessment before tactics
- You need instant results without the patience for strategic development
- You’re not open to changing current approaches based on data
Common Questions About Pricing
Why do you require the Lead Gen Assessment before larger projects?
Because we’ve seen too many businesses waste money on tactics that don’t address their actual problems. The assessment ensures we’re solving the right challenges and gives you the information to make informed decisions—even if you decide to implement it yourself or with another partner.
Can I pay in installments?
Yes. For projects over $10,000, we typically structure payment across project milestones. For the six-month strategy program, we usually arrange monthly payments. We’ll work with you to create a payment structure that aligns with your cash flow.
What if I’m not sure which service I need?
That’s exactly why we start with a consultation. We’ll discuss your current situation, goals, and constraints, then recommend the approach that makes the most sense for your specific circumstances. There’s no pressure—just honest guidance.
Do you work with businesses outside your local area?
Absolutely. While we’re based in Mill Valley, California, we work with local and national brands across the United States. Our virtual collaboration systems are refined and effective.
What happens after the six-month strategy program?
You’ll have everything you need to continue independently: a proven system, trained team, and clear playbook. Many clients choose ongoing relationships for optimization and strategic guidance, but you’re never locked in. Some transition to quarterly consulting; others handle everything internally.
Can I hire you for ongoing management after getting the Playbook Only?
Yes. If you start with strategic guidance and later decide you want implementation support, we can discuss transitioning to a managed services relationship.
What industries do you specialize in?
We work across industries, with particular expertise in professional services (including attorneys and legal practices), health and wellness, education, technical services, and B2B companies. Our BASE3model™ framework adapts to any business model that relies on customer acquisition and journey optimization.
How do you measure success?
Every engagement includes defined KPIs tied to your business goals—not just marketing metrics. Typical measures include cost per lead, conversion rates, customer acquisition cost, lifetime value, and of course, revenue impact. You’ll see exactly what you’re getting for your investment.
Ready to Invest in Marketing That Actually Works?
Here’s What Happens Next:
1. Schedule Your Consultation
We’ll spend 30-45 minutes understanding your business, challenges, and goals. This is a conversation, not a sales pitch.
2. Receive Your Recommendation
Based on our discussion, we’ll recommend the service tier that makes the most sense for your situation and provide a detailed proposal.
3. Review & Decide
Take time to review our proposal, discuss with your team, and ask any questions. We want you to feel completely confident in your decision.
4. Begin Your Transformation
Once you’re ready, we’ll schedule your kickoff and begin the strategic work that will transform how you generate and convert leads.
Two Ways to Get Started:
Schedule Your Free Consultation
Or call us directly: (415) 275-0970
Prefer email? Reach out through our [contact form](#) and we’ll respond within one business day.
The Real Cost of Waiting
Every day without a strategic, measurable lead generation system is a day of:
- Wasted ad spend on campaigns that aren’t optimized
- Lost leads falling through gaps in your customer journey
- Competitors capturing the customers who can’t find you online
- Your team working hard on tactics that don’t support a cohesive strategy
- Missed opportunities to establish your expertise and authority
The question isn’t whether you can afford to invest in strategic marketing. It’s whether you can afford not to.
*Pricing reflects current rates and may be adjusted based on project scope. All proposals include detailed breakdowns of deliverables, timelines, and investment required. We never surprise you with hidden fees or scope creep charges—transparency is foundational to how we work.*