Applying the BASE3 model ™
The BASE3 model ™ is a logic based framework that incorporates:
- Your customer’s decision-making process,
- The information they need to make that decision, and
- The channels you use to deliver that information.
We use the model to ensure that you are prepared in advance to guide your customer to buying from you and then becoming your best sales person.
Once you have been introduced to the BASE3 model, you will be able to make powerful strategic decisions even if you do not have a marketing background.
Customer Journey Mapping
Strategically planning your customer’s journey is critical to you being found by them, gaining their trust, and meeting their friends. Follow Jasmine on her decision-making journey from deciding on a workout that she enjoys to then inviting her friends to join her.
