Lean Ad Campaigns
If running ads is in your marketing strategy, we can work with you to build campaigns that start out narrow and conservative, and then grow as the algorithms get to know you and your ideal customer.
Had a bad experience with ads?
Often clients come to us after having really unfortunate experiences spending thousands of dollars, even tens of thousands of dollars on ads, with zero return. There is almost always a really clear reason why and we fix it. Here are a few we have seen:
- The form on the ad’s landing page is sending respondents to an email that doesn’t exist.
- Ad clicks are $80 each so the daily budget is used up in one click.
- There is no call to action on the landing page.
We read the documentation
You could accuse us of being nerds, but we actually read the algorithm documentation. Most marketing professionals didn’t take logic as a part of their training. It just isn’t offered in their courses. You need logic to work through when and when not to run ads. We have an approach based on algorithm documentation provided by the platforms where the ads are being run. Many ad management providers do not read this documentation, and as a result make decisions to the best of their knowledge but that is, unfortunately, based on ad-hoc information.
We examine the website where the ads are pointing
Some ad providers do not look at what happens once someone clicks on the ad and goes to your website. This is a critical piece of the work that we do. Testing is everything, and reworking the landing page for your ads is an incredibly important part of a successful ad campaign.
Read: Neil Patel’s article on creating a “high-converting” landing page.
We provide meaningful data
Often business owners are provided data by their ad managers that are actually misleading. We do not do this. We provide data even if it doesn’t look good, because your knowledge of your customers is what can help turn these ads around.
Customer Journey Verified
What is unique about Wilder is that everything we do is verified as continuing your customer’s journey. We ensure that there are no gaps or drop-offs.
How much should you spend?
We will provide you with a calculator that gives you the ability to see a range of how much you need to spend to achieve your sales goals.
Ad Management Case Studies
Increased ad click through rate by 3000%
When this local business client came to us, they were very distressed about the amount they had spent on ads that did not result…
