Updated March 28, 2026

Preparing To Serve Your Needs

What does Wilder Strategy Lab do?

We are a data-driven digital marketing consultancy specializing in building custom lead-generating marketing systems for both local and national brands. Our approach focuses on creating a lean, seamless customer journey by combining strategy, design, technology, and measurable execution to support your business growth. We help you attract the right customers and guide them effectively through their journey.

Who is the founder of Wilder Strategy Lab?

Our founder is Wendy Louise Wilder, a Digital Strategist with a Master of Science Degree in Technology Management and two decades of experience building digital brands. She combines her background as a classically trained fine artist and programmer to create beautiful, minimalist, and powerful lead-generating systems. Wendy has personally worked with over 100 founders and CEOs, helping them bring their vision to life.

When was Wilder Strategy Lab founded?

We launched Wilder Strategy Lab in 2024, building upon the foundation of Future Bright Digital, a website development company. This origin allows us to bring deep technical expertise and logical strategies to lead generation and marketing.

Where is Wilder Strategy Lab located?

Our physical office is located in Marin County, specifically at 3000 Shelter Bay Avenue, Mill Valley, California 94941, USA. You can reach us by phone at (415) 275-0970.

Do you serve clients outside of Mill Valley, California?

Yes, we proudly serve both local and national brands with our results-driven digital marketing consultancy services. While we are based in Mill Valley, California, our expertise extends to clients across the country.

What is the BASE3model™?

The BASE3model™ is our proprietary framework designed to help you understand and optimize your customer’s journey. It brings together design, logic, and technology to identify gaps and opportunities in your current marketing efforts. This model provides a clear understanding of how to effectively reach your customers and ensure no lead gets lost.

What technologies or platforms do you use?

We leverage a range of technologies and platforms to build your lead-generating systems, including tools for AI and Local SEO, website design, email marketing, and CRM implementations. For example, we have experience with HubSpot for CRM implementation. Our goal is to strategically select the right tools to create a lean and seamless customer journey for your business.

Options: Our services

What digital marketing services do you offer?

We offer a comprehensive suite of digital marketing services designed to generate high-quality leads and sales for your business. Our services include website design to boost conversions, AI and SEO to improve your visibility, email and CRM solutions for stronger customer relationships, and social media marketing to enhance brand engagement. We also manage advertising campaigns across platforms like Google and Meta, and develop strategies for events and partner collaborations to expand your reach.

Do you offer website design services?

Yes, we specialize in website design services aimed at increasing your conversions and establishing you as a recognized expert in your field. We build powerful, beautiful websites that effectively guide your customer’s journey and connect you with your ideal audience.

Can you help with SEO and local search?

Absolutely, we provide AI and Search Engine Optimization (SEO) services specifically designed to help you get found by people actively looking for your unique services. Our strategies ensure your business is visible in local search results and beyond, driving more qualified traffic to you.

Do you manage advertising campaigns?

Yes, we manage comprehensive advertising campaigns across various platforms, including Google, Meta, LinkedIn, and TikTok. Our goal is to help you get found quickly by new people through targeted ads and geofencing strategies, ensuring efficient lead generation.

Can you help with email marketing and CRM systems?

We certainly can help you strengthen your customer relationships through effective email marketing and CRM system implementations. Our services ensure you have the right tools and strategies in place to nurture leads and manage your customer interactions seamlessly.

Do you offer social media management?

Yes, we offer social media management services to help your customers visualize and engage with your brand more effectively. Our strategies are designed to build your online presence and connect you with your audience where they spend their time.

What is a Lead Gen Assessment?

Our Lead Gen Assessment is an in-depth study designed to determine the most effective way to generate sales and repeat customers for your business. It includes our expert recommendations, a detailed cost estimate, and a project timeline. This assessment provides a precise scope and allows you to experience our working style before committing to a larger project.

What is included in the Six-Month Lead Generating Strategy?

Our Six-Month Lead Generating Strategy involves creating a comprehensive BASE3model™ Digital Playbook tailored to your business, which includes a measurable customer journey strategy and a detailed six-month implementation plan. This plan outlines a phased approach, starting with discovery and playbook creation, moving through building and launching campaigns, and then continuous testing, adjustment, and data analysis. The outcome is a deep understanding of your customer and a logic-based, measurable lead-generating strategy.

Do you offer website traffic and data analysis?

Yes, we provide website traffic and data analysis as a crucial part of developing your Digital Playbook. We examine your current website traffic, social media data, and other relevant metrics to identify necessary modifications to your content, systems, or website. This analysis gives you a clear understanding of how your website is being used and establishes a data gathering system to inform your future marketing tactics.

How is Wilder Strategy Lab different from other marketing agencies?

We differentiate ourselves as a data-driven digital marketing consultancy that brings technical expertise and logic to lead generation strategies. Our proprietary BASE3model™ framework helps us identify unique gaps and opportunities in your customer journey, ensuring a results-driven approach. Our founder, Wendy Louise Wilder, also brings a unique blend of fine art and programming, creating powerful yet minimalist and easy-to-use systems.

Can you tailor your services to my specific business needs?

Absolutely, we pride ourselves on tailoring our services to your specific business needs. We begin by identifying the unique tactics that will work best for you, and our founder, Wendy Louise Wilder, builds custom teams to ensure your project receives specialized attention.

Do you work with businesses just starting out or those in growth mode?

Yes, we are equipped to work with businesses at various stages, whether you are just getting started and need to acquire your first customers, or you are in growth mode and looking to expand nationally. We provide measurable solutions tailored to your current stage and future aspirations.

Do you work with other marketing professionals as a technical partner?

Yes, we are prepared to collaborate with marketing professionals who need a technical partner to execute successful campaigns. Our expertise can complement your existing marketing efforts, providing the technical grounding needed in today’s digital landscape.

What vertical markets do you serve?

We currently highlight our expertise in the Attorneys & Legal vertical market. We are always open to discussing how our lead generation strategies can benefit other industries as well.

Why Choose Us

How much does a Lead Gen Assessment cost?

A Lead Gen Assessment costs $2000. This investment provides you with an in-depth analysis, including our recommendations, a cost estimate for future work, and a project timeline. It’s a valuable first step to understand your needs and our approach.

What are your pricing models for other services?

While we offer a “Playbook Only” option for clients on a tighter budget, our pricing for other services is customized based on the size and complexity of your specific needs. We recommend starting with a Lead Gen Assessment to get a precise scope and cost estimate tailored to your business.

Do you offer different packages or tiers of service?

Yes, we offer different approaches to our services, including a “Playbook Only” option for clients who prefer to implement strategies themselves. For comprehensive support, our Six-Month Lead Generating Strategy provides a full implementation plan. We tailor our solutions to fit your specific requirements and budget.

What is your typical process for working with clients?

Our typical process begins with a “Lead Gen Assessment” to understand your business and determine the most effective strategies for generating sales and repeat customers. We apply our proprietary BASE3model™ framework, which integrates design, logic, the customer journey, and technology, to develop a comprehensive digital marketing approach tailored for you.

What is the timeline for a typical project?

The timeline for our projects can vary depending on the scope and complexity of your needs. For instance, our comprehensive Lead Generating Strategy is designed as a six-month implementation plan. We also provide a specific timeline as part of our initial Lead Gen Assessment.

What are Wendy Louise Wilder’s qualifications and experience?

Wendy Louise Wilder, our founder and Digital Strategist, holds a B.A. in Business & Humanities and an M.S. in Technology Management. She has two decades of experience building digital brands, is the architect of the BASE3™ Model for Customer Journey Mapping, and is an Adjunct Professor at Dominican University. Her background as a classically trained fine artist and programmer allows her to create beautiful, minimalist, and highly effective lead-generating systems.

Working With Us

What is the first step to get started with Wilder Strategy Lab?

The first step to get started with us is simply to reach out and share your current business situation and goals. You can easily contact us via email or phone, or schedule an initial consultation with our founder, Wendy Louise Wilder. We are eager to learn about your needs and explore how we can help.

How can I request a quote for your services?

You can easily request a quote for our services by filling out the form on our “Request A Quote” page. Please provide details about your business, and we will review your information to prepare a tailored response.

How can I schedule an initial consultation?

You can schedule an initial consultation with our founder, Wendy Louise Wilder, by calling or texting her directly at 415-300-7962. Alternatively, you can view her calendar online to find a convenient time for your meeting.

How do I contact you for accounting or billing questions?

For any accounting or billing inquiries, you can directly contact our administrative team via email at accounting@wilderstrategylab.com. We are here to assist you with any questions you may have regarding your invoices or payments.

Our Process and Support

Do you have examples of your past work or case studies?

Yes, we showcase several examples of our past work and case studies on our website, demonstrating our expertise in digital strategy, website design, and website makeovers. You can explore featured projects like Spinout Fitness for growth marketing or Rocksolid Electrical for website design. We also highlight real results, such as reducing average cost per click from $10 to $1 for a client, to illustrate the impact we can make.

Do you offer ongoing support after a project is completed?

While we offer a “Playbook Only” option for clients who prefer to implement strategies themselves, our comprehensive six-month strategy includes ongoing data analysis and continued adjustments to ensure sustained success. We can discuss tailored ongoing support options based on your specific needs after a project’s initial completion.

Become Part of Our Community

How can I become a referral partner or collaborate with you?

We value building strong relationships and actively engage in partner strategies to expand our extended sales team. Our founder is involved with organizations like BNI, which focuses on creating supportive groups of referral partners. If you’re interested in collaboration, please reach out to discuss potential opportunities.

What organizations or groups are you a member of?

Our team is actively involved in several professional and community organizations, including BNI, TIPS, the Mill Valley Chamber of Commerce, the American Marketing Association (San Francisco Chapter), and Founders Bay. We also maintain connections with the California Alpine Club and are alumni of Dominican University, St. Thomas University, and General Assembly. These memberships help us stay connected and contribute to various communities.

Frequently Asked Questions