About the Strategy Lab

Where design meets logic

The Wilder Strategy Lab is based in Mill Valley, California, and is a digital marketing agency that focuses on enhancing the customer journey through strategic marketing solutions.  The Lab was founded by Wendy Louise Wilder in 2024.

Utilizing their proprietary BASE3 model™, they offer a range of services designed to streamline and optimize customer engagement. Their key services include:

• Project Assessment: Analyzing your current marketing systems to identify immediate impactful improvements.
• Website Design & SEO: Creating powerful websites that establish you as an expert in your field and improve search engine visibility.
• Email and CRM Integration: Implementing effective email marketing strategies and customer relationship management systems to nurture leads and enhance customer relationships.
• Video Marketing: Developing compelling video content strategies to engage your audience and convey your brand message effectively.
• Social Media Management: Managing and optimizing your social media presence to connect with your target audience and build brand awareness.
• Ads Management: Overseeing advertising campaigns across platforms like Google, Meta, TikTok, LinkedIn, and others to drive targeted traffic and conversions.
• Events Strategy: Planning and executing event strategies to engage customers and promote your brand.
• Partners Strategy: Developing partnership strategies to expand your reach and collaborate effectively within your industry.

By focusing on these areas, The Wilder Strategy Lab aims to create efficient, effective, and story-driven digital marketing strategies that guide customers seamlessly from initial contact to brand advocacy.

How we work

The Wilder Strategy Lab has introduced a logical approach to digital marketing.  Using our proprietary framework, the  BASE3model™  the Strategy Lab brings together design, logic, the customer journey and technology.

Our Values

Wendy holds a Master of Science Degree in Technology Management and has two decades of experience building digital brands.  As a classically trained fine artist & programmer she brings together beauty, minimalism, and technology to create gorgeous lead generating systems for her clients.  She has worked one-on-one with 100+ founders and CEOs to bring their vision to the world.  She grew up in the woods of rural Minnesota, and has a passion for food, the wild, and all things beautiful, both natural and created.

Note from Wendy

My style has always been one of beauty and simplicity.  I build powerful systems that feel minimalist and easy to use.  This is what I want to do for you. Whether you are a business needing marketing strategy support, or a marketing professional who needs a technical partner, we are prepared for you.

With the onset of social media, it became clear that a technical grounding is now needed to execute successful marketing campaigns.  In response to this need, I created the BASE3 Model™, as a customer journey mapping framework.  Your introduction to the BASE3 Model will give you a clear understanding of how to reach your customers.

I build custom teams based on my client’s needs.  You can absolutely have a powerful, targeted, measurable digital marketing strategy for your business.  Whether you are just getting started or are in growth mode and need to go national, there is a measurable solution for you.

The first step is to reach out and tell me about your current situation and your goals.  I look forward to working together!