Where design meets logic
The Wilder Strategy Lab launched in 2024 to introduce a logical approach to digital marketing services. Using the BASE3model™ as a foundational framework, the Strategy Lab brings together design, logic, the customer journey and technology.
Our Mission
Our mission is to help our clients grow by streamlining your customer’s journey to engaging with you, and becoming an advocate for your brand. We provide digital marketing strategies for businesses that thrive on the edge of innovation.
Our Values
With our clients
- The world needs your solutions
- Let nothing stop you
- Find the people who need you
- Fall in love with your customer’s journey
- Do only what benefits your customer, let go of everything else
With our work
- There is beauty in simplicity
- A solid foundation will support even a wildly creative structure
- A picture is worth 1000 words
- Precision and craftsmanship result in high quality deliverables
- We love guiding you on your journey
With our team
- Embrace the leading edge of innovation
- Keep learning
- There will always be change
- Variety is the spice of life
- The path forward may be winding
- Self care is essential
Our Vision
Our vision is to make digital strategy approachable through the use of the BASE3model so that any entrepreneur can launch their idea and bring it to the world.
Our Founder
Wendy Louise Wilder
Founder, Digital Strategist
B.A. Double Major Business & Humanities
M.S. Technology Management
Systems Architect:
BASE3™ Model for Customer Journey Mapping
Adjunct Professor:
Dominican University
Book:
Digital Blitz – How to leverage the mechanics of digital marketing
Magazine:
Forkitecture.com
Organizations:
Board Member: The California Alpine Club
Board Member: Help Kikwit – School in the Congo
Wendy holds a Master of Science Degree in Technology Management and has two decades of experience building digital brands. As a classically trained fine artist & programmer she brings together beauty, minimalism, and technology to create gorgeous lead generating systems for her clients. She has worked one-on-one with 100+ founders and CEOs to bring their vision to the world. She grew up in the woods of rural Minnesota, and has a passion for food, the wild, and all things beautiful, both natural and created.
Note from Wendy
My style has always been one of beauty and simplicity. I build powerful systems that feel minimalist and easy to use. This is what I want to do for you. Whether you are a business needing marketing strategy support, or a marketing professional who needs a technical partner, we are prepared for you.
With the onset of social media, it became clear that a technical grounding is now needed to execute successful marketing campaigns. In response to this need, I created the BASE3 Model™, is a customer journey mapping framework. Your introduction to the BASE3 Model will give you a clear understanding of how to reach your customers.
I build custom teams based on my client’s needs. You can absolutely have a powerful, targeted, measurable digital marketing strategy for your business. Whether you are just getting started or are in growth mode and need to go national, there is a measurable solution for you.
The first step is to reach out and tell me about your current situation and your goals. I look forward to working together!
Warmly,
Wendy Louise Wilder, MSTM