Building Your Strategy
We will collaborate with you to create and a BASE3 Digital Playbook™ that contains a Customer Journey Strategy for your business, along with a six-month implementation plan.
Six-Month Digital Marketing Plan
We will present to you a customized six-month digital marketing plan.
Sample Schedule:
Our work with you will begin with the creation of a BASE3 Digital Playbook™. Through careful analysis, using the BASE3 model we will identify the actions you should take to promote your business.
Outcome:
We will identify the leanest customer journey for you to grow your business. Included in that lean journey could be touchpoints such as blog articles, social media posts, ads, events, and partner connections. We may also recommend implementing a CRM, or a website redesign. If you do not have an internal team to build the needed touchpoints, we can provide you with those services for an additional investment.
To learn about your business, we start with a conversation. We want to learn about your goals, and understand how you view your current successes and challenges.
Section 2: Your Customer
To gain a perspective of who your ideal customer is, we will work with you to explore potential customer segments. We will help you identify the one or two segments that you should focus on first.
Outcome:
You will be clear on who your ideal customer is, and have a description of their wants, needs, and desires.
Your Customer’s Buying Journey
There are many tools, platforms, and applications that you are using to support your customer’s journey to a purchase. Each time your customer interacts with you, that is a touchpoint. We examine their journey in detail to identify gaps and opportunities. We will identify what structure needs to be in place and how to streamline or integrate your tools.
We will look at the below and others:
- Website
- Sales System
- Email & Texting
- Video
- Social Media
- Ads
- Events
- Partners
- Mobile Apps
- Metaverse
Outcome:
You will know what gaps you have in your marketing system, that need to be addressed. You will know which touchpoints are the most critical, and which are not as relevant at this time.
Section 4: Campaigns
We will examine your existing ad and advertising campaigns, or identify new ones that will achieve your goals and result in leads and sales for your business. These campaigns could include a combination of:
-Blog Article Writing for SEO
– Email Marketing
-CRM (Customer Relationship Management Tool) Integration
-Social Media Content Posting
-Ads
-Partner Engagement
-Events Outcome Management
-Mobile Apps
-Metaverse Engagement
Outcome:
Marketing campaigns that are targeted efficiently to the right customers at the right time.
Pricing is based on utilizing your team to implement our recommendations.
We will provide a team if you need support for an additional investment.
Playbook Only – No Monthly Assistance
Some of our clients are are on a shoestring budget, and need the strategy, but do not have funds for a six-month package. We can create the playbook for you, and you can implement our recommendations. Please contact us for a quote. Pricing will depend upon the size and complexity of your needs.