Selecting an architect to design a home is a decision most often based on personal recommendations.
Digital marketing for an architectural firm focuses on maintaining and nurturing personal relationships with existing clients, and being visible so that there is name recognition when that personal recommendation is given.
Before seriously looking for an architect, a home owner may spend one or two or even five years dreaming about and envisioning their future home. It is during that time that you want to be visible in locations where they may be looking for inspiration.
