Customer Journey Focused Digital Marketing
Digital marketing is more than just ads. You need to be certain that new customers can easily find you, and when they do, they can just as easily connect with you or buy from you.
We study your customer’s journey from a technical perspective, and then create a marketing playbook that identifies the Tactics, Touchpoints, and Tools (3T’s) that you should have in place to streamline that journey.
Customer Journey Mapping with the BASE3model ™
Digital Marketing Solutions For Your Business
We will provide you with a Digital Playbook that defines tactics to guide your customer’s journey.
Using the BASE3model ™ as a logical framework, we will assess your current Tactics, Touchpoints and Tools. We will identify immediate fixes that are needed, and then help you prioritize the tactics that can have the greatest positive impact on your business . We will create a Digital Playbook that outlines those tactics, combining any of:
We take a mile-high view of your customer’s buying journey through the lens of the BASE3model ™. We ensure that you have digital touchpoints in place so that your customers can find you, and introduce you to their friends.
The Six-Month Strategy
We will collaborate with you to create a BASE3model ™ Digital Playbook that contains a measurable Customer Journey Strategy for your business, and a six-month implementation plan.
Sample Plan
Month 1: Discovery & Playbook Creation
Month 2: Build & Launch Strategy & Campaigns
Month 3: Testing & Adjustment
Month 4: Data Analyses & Continued Adjustment
Month 5: Data Analyses & Continued Adjustment
Month 6: Assess for next six months
Outcome: A deep understanding of your customer, their needs and their journey. A logic based plan for creating touchpoints that guide your customer to engaging with you.
Project Assessment – Scope, Timeline & Cost
Often clients come to us looking for answers. They are uncertain what they need. They may have an upcoming event, or a new product, or they may even be launching a new business.
We can provide an in-depth project assessment of how to move forward. The assessment includes our recommendations, cost estimate, and timeline. This will give you a more accurate scope and price than an estimate done for free without this study. It also gives you an opportunity to see how we work.
Cost: $600-$1200
Website Design
Own a website that establishes you as a recognized expert in your field.
We build powerful websites that guide your customer’s journey and connect you with the people who need you.
Website Traffic & Data Analyses
As part of the analysis done for the Digital Playbook, we will look into your current website traffic and your social and other data to identify any changes that need to be made in your content, systems, or with your website.
Outcome:
An understanding of how your website is being used, modifications to implement, and a data gathering system that will inform your future marketing tactics.
Playbook Only – No Monthly Assistance
Some of our clients are are on a shoestring budget, and need the strategy, but do not have funds for a six-month package. We can create the playbook for you, and you can implement our recommendations. Please contact us for a quote. Pricing will depend upon the size and complexity of your needs.