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BNI Partnerships and Collaboration

design.

strategy.

analyses.

We are digital marketing "fixers" and strategists

We provide significant improvements to the customer's journey, which creates momentum and growth for the business.

A digital presence is a system.

If you hear a business owner talking about marketing challenges that they hare having, that is a good referral for us. 

We bring technical expertise to our services.  Often what we find is that the technical system of a business is not set up properly to receive customers drawn in by marketing activities. 

This creates weaknesses and holes, leading to missed opportunities and lost sales.  

Providing digital marketing strategies for:

  • -Websites
  • -Email Marketing
  • -Social Media
  • -Ads – Google, Meta, Social
  • -SEO
  • -Leads Management
  • -CRMs
  • -Events, and
  • -Partners

Using the BASE3 model as a framework, we find and repair weak or broken links in the customer’s journey.  This leads to exponential growth in visibility, customer engagement, and sales.

a case study

Poised to grow – Rocksolid hires Wilder to hit the accellerator!

By examining RockSolid’s entire customer journey in detail, we were able to identify the leanest way forward to accelerate their growth.

Identifying your mission, values, and vision will ensure that everything you do inside of your business, and as you engage with your customers, is in alignment.  This will ensure that you are attracting the right customers who identify with your mission and will want to promote you to their friends.

A brand’s colors, fonts, and imagery need to reflect the mission, values, and vision of the business.  They need to feel congruent, and should be followed carefully wherever the brand appears.  This ensures confidence in the brand.

Launching a new website with SEO as a framework significantly increased Rocksolid’s visibility in search engines.

Having a properly optimized Google My Business profile ensured that Rocksolid would be seen when people are looking locally for their services.

All of these improvements  led to an increase in website traffic.  If your website is optimized for user experience, you will see an increase in conversions such as quote or consultation requests.

This resulted in an increase in sales, and provides Rocksolid with a pool of happy customers that can each become their best sales persons.  Rocksolid can meet their friends.

Spinout Fitness

Spinout Fitness

BASE3 Digital Strategy Growth Marketing
Show project
Rocksolid Electrical

Rocksolid Electrical

BASE3 Branding Digital Strategy Website Design
Show project
Donohue & Associates

Donohue & Associates

Branding Website Design
Show project
Help Kikwit

Help Kikwit

BASE3 Campaign Management
Show project
Hannah Romanowsky

Hannah Romanowsky

CRM Digital Strategy
Show project
Rauly Jones Construction

Rauly Jones Construction

Branding Website Design
Show project

Case Studies

Spinout Fitness

Marketing Assessment

Spinout Fitness has had a successful launch of their waterbikes in San Francisco.  They are wanting to increase the number of locations they launch from.  This means looking for opportunities to increase the number of reservations to justify expansion.

Findings

By examining each level of the customer journey, we noticed that Spinout did not have a process for reaching out to existing customers to invite tem back or to invite their friends.

Recommendations

Spinout had a reservation app that was underutilized.  Although Spinout had more than 1000 riders, they had never reached out to them after the ride was over.  We recommended that they have a strategy for communication with past customers.

  1. An automated email system with invitations and special offers to return after a customer’s first ride.
  2. Periodic special offers to existing customers only such as “friends ride free”

Results

Spinout began to see repeat customers, an increase in website visits, and an increase in reservations.

ABC Languages

Marketing Assessment

ABC Languages was beginning to experience many issues with their website, ads, social media and class registration system.  Things seemed to be not holding together.  They asked us to do a full customer journey assessment.

Findings

Through looking at analytics for their website, email, and class reservation system, we could see that once a student is signed up for a class, they nearly always take a second.  They are very successful in retaining students.  This meant that the focus could be put on bringing in new students.  
We found several gaps and opportunities for finding new students and increasing conversion rates on their website.

Recommendations

We identified several areas that could be significantly improved.  Form completion rate was very low.  The blog articles were not receiving traffic.  The site did not have a high ranking on Google for key words that it should.

Results

Over a year we implemented multiple solutions.  

  1.  Implemented HubSpot and forms resulting in an increase of form completion from 47%-61%
  2. Increased keyword ranking for “language classes” from zero to actually ranking
  3. Integrated the class reservation system, HubSpot and Mailchimp for seamless contact management
  4. Recover site from historical hacking incident resulting in an increase in search appearances from 400 to 2000 appearances per day.