Quick Instructions as of January 2025:
Below are the instructions to create and set up your Facebook/Meta Business Manager Account:
Create Your Business Manager Account:
- Go to business.facebook.com/overview
. - Click Create Account.
- Enter your business name, your name, business phone number, address, and the work email address you will use to operate this account.
- Click Next.
- Review your settings and confirm your account.
- Check your email for the confirmation of account creation.
- In the email, click Confirm now.
- You can also watch this tutorial for guidance: How to Create a Business Manager Account.
Invite Users in Your Facebook/Meta Business Manager:
-
- Go to Settings.
- From the People tab, click + Invite people.
- Enter the email addresses of your team then click Next.
- Select Full Control: Everything access, and click Next.
- Assign the following assets to us: Facebook Page, Instagram Account, and Meta Ads Manager.
- Click Send Invitation.
About Facebook Business Manager
Your marketing partner or team may ask you to create a Business Manager account for your Facebook Business Page. Here is what you need to know.
Facebook began as a social site, where people would have profiles, and other people could find them. Businesses started creating profiles, which was confusing, so Facebook created a special “Business Profile Page”. When they realized that they could start making money by allowing businesses to pay to show ads to users, Facebook created an ads management tool. Users who owned the business page could invite “friends” to manage the page.
The problem was that people who worked together didn’t necessarily want to be friends on Facebook. For this reason, Facebook created a “Business Manager” container account that would allow multiple people to manage a business without them needing to be “friends”.
Then along came Business Suite. If you get confused, you are not alone. Business Suite can do nearly everything that Business Manager can, plus a few more things such as creating and scheduling posts, and also there is a phone app. But to get a Facebook Pixel to track users on your website, you need to have a Business Manager account.
