Do you have the LinkedIn “Insight Tag” on your website? If you are reading this, and you do not, then I would put that at the top of your To-Do list.
The LinkedIn insight tag lets LinkedIn know when someone visits your website. That is useful in two ways:
1. You can show them a retargeting ad
2. You can get detailed information about who is visiting your website.
Here is what B2B House says about its Inight Tag:
“The cookie collects information such as the website URL visited, IP address, device type, operating system, referral source, referring domain, and timestamp.
Once collected, the data is sent to LinkedIn and stored in the company’s database. LinkedIn states that the data is anonymous and does not include personally identifiable information. Reports and alerts about website visitors or ad performances do not include personal details of individual members. You’re able to retarget audiences who interacted with your website, although the personal identities are not provided.” Read More.
Here is a link to instructions for installing the Insight Tag:
https://business.linkedin.com/marketing-solutions/insight-tag
Here is a link to additional information about the tag.
