We unite your brand across all digital platforms
To play nice with algorithms and to get them to do the work for you, you must create content that matches your customer’s decision-making process. We help you identify what that content is.
We use the BASE3model
Because social media platforms are managed by algorithms that use logic, we utilize the BASE3model which integrates that logic. Below you can see the type of content that we recommend you prepare for your customers as they go along their journey with you.
DISCOVERING
Don’t know you exist
Content should be around your customer’s interests, their vision of their future selves, and nuances of the problem you are solving for them.
Call To Action: Engage with you in some way.
CONSIDERING
One+ datapoint
Show your expertise not only in your own sphere, but also show you are aware of your competitors.
Call To Action: Engage with you in some way.
DECIDING
Shows intent to purchase
Show the details of your solution, what makes you different, and provide proof that it is a good option.
Call To Action: Engage with you in some way.
VALIDATING
Recently made purchase
Give special offers and show gratitude to your current customers. Create new products that solve newly identified problems.
Call To Action: Engage with you in some way.
PROMOTING
May tell friends
Share stories and your mission to create a connection so that your customers will want to promote their decision to work with you.
Call To Action: Engage with you in some way.