Using the BASE3 model as a framework, we find and repair weak or broken links in your customer’s journey. This leads to exponential growth in your visibility, customer engagement, and sales.
Poised to grow – Rocksolid hires Wilder to hit the accellerator!
By examining RockSolid’s entire customer journey in detail, we were able to identify the leanest way forward to accelerate their growth.
Identifying your mission, values, and vision will ensure that everything you do inside of your business, and as you engage with your customers, is in alignment. This will ensure that you are attracting the right customers who identify with your mission and will want to promote you to their friends.
A brand’s colors, fonts, and imagery need to reflect the mission, values, and vision of the business. They need to feel congruent, and should be followed carefully wherever the brand appears. This ensures confidence in the brand.
Launching a new website with SEO as a framework can significantly increase your visibility in search engines.
Having a properly optimized Google My Business profile will ensure that you are being seen when people are looking locally for your services.
All of these considerations will lead to an increase in website traffic. If your website is optimized for user experience, you will see an increase in conversions such as quote or consultation requests.
This will lead to an increase in sales, and provide you with a pool of happy customers that can each become your best sales persons. You can meet their friends.
Spinout Fitness
Marketing Assessment
Spinout Fitness has had a successful launch of their waterbikes in San Francisco. They are wanting to increase the number of locations they launch from. This means looking for opportunities to increase the number of reservations to justify expansion.
Findings
By examining each level of the customer journey, we noticed that Spinout did not have a process for reaching out to existing customers to invite tem back or to invite their friends.
Recommendations
Spinout had a reservation app that was underutilized. Although Spinout had more than 1000 riders, they had never reached out to them after the ride was over. We recommended that they have a strategy for communication with past customers.
- An automated email system with invitations and special offers to return after a customer’s first ride.
- Periodic special offers to existing customers only such as “friends ride free”
Results
Spinout began to see repeat customers, an increase in website visits, and an increase in reservations.
ABC Languages
Marketing Assessment
ABC Languages was beginning to experience many issues with their website, ads, social media and class registration system. Things seemed to be not holding together. They asked us to do a full customer journey assessment.
Findings
Recommendations
We identified several areas that could be significantly improved. Form completion rate was very low. The blog articles were not receiving traffic. The site did not have a high ranking on Google for key words that it should.
Results
Over a year we implemented multiple solutions.
- Implemented HubSpot and forms resulting in an increase of form completion from 47%-61%
- Increased keyword ranking for “language classes” from zero to actually ranking
- Integrated the class reservation system, HubSpot and Mailchimp for seamless contact management
- Recover site from historical hacking incident resulting in an increase in search appearances from 400 to 2000 appearances per day.