Help Kikwit

Father Jean Pierre Bonguila, Professor of Educational Leadership, has founded a nonprofit organization that is building a school of Entrepreneurship in his home community in Congo.  Thanks to several generous donors, he has received contributions that will be matched to his fundraising efforts.  To raise these funds, he has partnered with a tour operator who is leading Mt. Kilimanjaro climbs that are followed by a five day safari.

He came to us for assistance in running a digital marketing campaign to find these travelers.  We worked with the Help Kikwit team to identify the customer’s journey from ad to engagement to traveler.  We identified a S.M.A.R.T. goal for a digital marketing campaign that is in the process of launching.