Watch the BASE3 video
Steps to BASE3 adoption
Maximize performance by mapping your customer’s journey
Step 1: Collect data for each decision level
Step 2: Segment your contact list by decision level
Step 3: Prioritize decision level opportunities
Step 4: Map out campaigns accordingly
To quickly get started with BASE3, schedule a free intro.
Make decisions effortlessly
We mapped the customer decision-making journey.
“The BASE3 Model is not a new way of doing marketing, it is simply a visual and logical method for organizing the tactics you are already using to guide your customer’s journey.
BASE3 is a visual matrix that aligns your customer’s decision making with the content they need, and the communication channels available for you to deliver that content.
Schedule a free brief training, and then you can decide if you want to take it further on your own or with our help.”
~ Wendy Louise Wilder
Having an industry-wide tool creates efficiencies and reduces costs
Put BASE3 to work for your team.
BASE3 establishes a common language that can be used across disciplines and organizations
This creates efficiency and reduces miscommunication.
BASE3 can be learned in just 20 minutes.
Bring us on board to execute a singular campaign inside of your business to see how BASE3 guides your decision making and creates a structure that is measurable and efficient.
Best For: All size businesses
Add us to your team as a consultant for one of your projects. Collaborate with us as we walk your client through the BASE3 process to identifying their marketing strategy.
Best For: Marketing Teams, Agencies, Website Designers
We can guide you through a full implementation of the BASE3 model within your organization. We will assist you in developing a cross-functional process.
Best For: Small – Medium Businesses, Agencies, Marketing Departments
DIGITAL BLITZ
Surround your customer with digital touchpoints.
When you surround your customer’s entire buying journey with digital touchpoints, that is a “Digital Blitz”.
Author: Wendy Louise Wilder
In this essential digital marketing manual, Wendy walks the reader through understanding three certainties at the base of every digital marketing campaign. Using them as a foundation, she then explains how to plan ahead to guide your customer’s entire journey.
Gain a clear understanding of how digital marketing works, and what combination of channels will work best for your business. Gain the clarity you need to lead your marketing partners and your business to success.