Ads are the fastest way to get targeted traffic to your website. However, as soon as you stop paying, the traffic stops. It is “pay to play”.
Having the right content on your website, however, can attract free traffic for years. To ensure that you get found organically on Search Engines and in Ai (which is informed by search engines), we take guidance directly from Google and Bing’s documentation.
Google & Bing SEO Checklist For 2025:
We address each of the items below. Sources are linked.
Content SEO:
The following 8 items come from Google’s SEO Starter Guide.
- Good Page Titles that “accurately describe the contents of the page”
- Meta Description that “includes the most relevant points of the page”
- Content that shows Expertise, Experience, Authority and Trust (EEAT)
- Relevant Keywords & Search Terms
- Does the content explain “who, why, and how” it was created?
- Internal links with descriptive anchor text to related content on your site
- Outbound links with descriptive anchor text to quality resources that “corroborate what you are writing about”
- Use “unique and original images and videos relevant to the topic of the page” Bing
- Descriptive Alt tags for images
- Site URL Structure shows hierarchy
Technical SEO
- Ensure crawling is allowed through robots.txt
- Have good design/user experience Google
- Uncluttered pages without surprising visual interruptions
- Test that your Structured Data matches your content
- Check that your website supports Rich Results.
- Sitemap is submitted Bing, Google
Off Website SEO
Informative Links:
To learn more about SEO, you can read the following links.
Custom SEO Packages
We work with new companies, and we also have clients that have been in business for 40 years. Some websites need to be built, others have been in existence for two decades. For this reason there is a wide range in our pricing, depending upon your needs.
Following are samples of pricing.
Starter SEO – New Site
$1200/month for 6 months
- Site Architecture
- Meta Tags Completed
- Site Health Checks
- Monthly content creation
- Monthly Analytics
Large Dated Site
$3000/month for 6 months
- Site Review
- Updating of meta tags
- Restructuring of site if needed
- Addition of keywords & internal links
- Inbound Link Strategy
- Monthly Relevant Content
When you focus on creating great content on your website, traffic increases much more slowly than with ads, but that traffic could continue arriving for years through search engine results.
The truth is, methods used to optimize your website for search engines have not changed for nearly a decade except for in very minor ways. There is a reason for that. Search engines are still doing the same thing. They are still simply trying to match content to the right person at the right time.
What about Ai and ChatGPT?
Many people are now bypassing search engines, and are using Ai platforms such as ChatGPT and Claude. This means that SEO now should be considered Search EVERYWHERE Optimization. Rather than being concerned however, it may be reassuring to know that Ai actually depends upon Search Engines for much of their information. So if you are optimized for Search, you are optimized for Ai.
How Ai affects SEO
What has amplified since the release of ChatGPT is the importance of high quality content that has depth. It is no longer just on search engines that people are exploring. As the world’s SEO expert Neil Patel says, it is now “Search Everywhere Optimization.”
We use the BASE3 model as a guide for identifying what content you should have on your website to support your customer’s decision-making journey. We then ensure that technical best-practices are in place such as proper Meta tags, and a fast website.
What not to focus on
In Google’s documentation for getting started with SEO, they provide a very useful list of things to NOT focus on or do.
This includes items to avoid such as:
- Overstuffing content with keywords
- Using direct copies of other people’s content
- Trying to use keywords in your domain name
To read more about what not to do or worry about, click the link below.
Quote about internal links: “You may usually think about linking in terms of pointing to external websites, but paying more attention to the anchor text used for internal links can help both people and Google make sense of your site more easily and find other pages on your site. Every page you care about should have a link from at least one other page on your site. Think about what other resources on your site could help your readers understand a given page on your site, and link to those pages in context.”