Presented by Wendy Louise Wilder
More leads. Less spend. Clear reporting.
Contact Information:
Wendy Louise Wilder
Owner, Digital Marketing Strategist
The Wilder Strategy Lab
e: wendy@wilderstrategylab.com
li: linkedin.com/in/wendylouisewilder
w: wilderstrategylab.com
Strategic Marketing Services:
My “unfair advantage” is that I have technical expertise and training that allow me to build “systems” that support and measure marketing activities. Our goal is to turn our client’s customers into their best sales people. We do this through:
- Website Design: So you increase conversions.
- Ai & Search Engine Optimization (SEO): So you get found more often.
- Email & CRMs: So you strengthen your customer relationships.
- Social Media Marketing: So customers can visualize and engage with your brand.
- Ads – Google, Meta & Others: So you get found quickly by new people.
- Events Strategy: So you gain exposure, credibility & new contacts.
- Partners Strategy: So you build your extended sales team.
About:
Master of Science Degree in Technology Management. Book author. Single mom of 3 teenagers, 2 dogs, living in Mill Valley. Grew up off-the-grid in the woods in rural Minnesota. Interests are travel, hiking, food, biking, meeting new people, and jazz. Currently learning how to play the bass guitar. Variety is the spice of life!
Wendy's Tips!
September 25, 2025
Tip 1: Heritage Salvage of Petaluma is looking for a new home
Michael Bug, Owner,
(707) 762-6277
https://www.facebook.com/heritagesalvage
https://www.heritagesalvage.com/
Nathan,
Tip 2: The Dipsea Cafe building is for sale
Cushman Wakefield
- Brian Foster
- Drew Soltis
- 415-485-0500
| Parcel Number | 052-052-38 | Improvements Assessment | $2,676,346 |
| Land Assessment | $1,489,924 | Total Assessment | $4,166,270 |
https://www.loopnet.com/Listing/200-Shoreline-Hwy-Mill-Valley-CA/37642223/
Tip 3: Boardy – Ai Connector
Connect with Boardy, they will go out and find people for you!

August 29, 2025
Tip 1: Eames Institute Marketing Contact
I reached out to the Marketing Team to connect, and heard back from Abby McBeth, Social Media & Community Manager.
The Eames folks are active on LinkedIn, and are using it to make announcements. Here is what she wrote back:
“Thank you for reaching out to the Eames Institute. We’re thrilled to be the new stewards of the former Birkenstock Campus in Novato, Calif. This extraordinary space will enable us to expand our programming and reach a broader audience, while serving as a permanent anchor for creativity and innovation in the Bay Area.
Below are some FAQs to help answer some of your questions.
Hiring/Career Opportunities:
All current open roles are posted on the Eames Institute’s Careers page. While we are in the beginning stages of museum planning, we anticipate this project to create exciting volunteer and career opportunities in the coming years and over time. Follow us on LinkedIn to stay up to date with the latest.
Partnership Requests:
We’re excited to partner with exceptional vendors and local organizations to help make the museum a safe, accessible, global destination for art and design. We look forward to getting in touch.
Visit Requests:
We cannot wait to host the public in the future. For now, we are not accepting public visits to the Birkenstock Campus. The good news is that the Eames Archives in Richmond, Calif., is open to ticketed and private tours. Additionally, our “Past as Prologue” exhibition remains on view and open to the public seven days a week at the Transamerica Pyramid Center in San Francisco until October 31st, 2025. Learn about all the ways to visit The Eames Institute here. “
https://www.linkedin.com/company/eames-institute/posts/?feedView=all
August 7, 2025
Tip 1: Eames Institute Museum – Details
The museum will be housed in the former Birkenstock campus in Novato, California, 28 miles north of San Francisco. This new cultural destination will feature a wide range of offerings, including art and design exhibitions, makerspaces and workshops, educational programming, accessible public open space, culinary and retail experiences, and a rotating display of the Eames Collection archives and other major collections.
The Institute has partnered with the Swiss architecture firm Herzog & de Meuron and San Francisco–based EHDD to reimagine the design of the campus into a dynamic public space that honors its architectural legacy while opening it to new generations of guests.
A little bit of background, Charles Aemes’ daughter bought property in Sonoma, who passed it to her daughter, Llisa Demetrios. Demetios is currently the Chief Curator of the Eames Institute. The President and CEO of the insitute is John Cary.
Aemes Ranch. Per Moe, they are selling all other properties.
The institute is partially funded by Air BnB cofounder Joe Gebbia, who is also an industrial designer and was influenced by Eames’ designs substantially.
Estimated completion date 2028.
A search of the San Rafael Planning and Permit databases does not show anything yet filed.
In thinking big picture, we have the Civic Center, designed by Frank Lloyd Wright, and the Birkenstock building, these two buildings together, with the funding of an AirBnB founder, could be enough to anchor a migration of the design community from SF to Marin.
Restoration Hardware is headquartered here. Arhus is opening their largest store, also in the same shopping center in Corte madera. Pegasus, a large interior design company has opened in San Rafael.
I think there is going to be a lot of movement in commercial leasing as a result of this purchase.
Link to the Eames Institute Website
Tip 2: Connected Heather Groninger to a potential client/connection.
CMO of AluRX
https://alurx.com/
Founder has had one successful exist, and is starting her own business. She iss currently fundraising and has just one employee, so will need to grow.
Tip 3: I got my first lead through ChatGPT. Ghilotti Brothers reached out to me about SEO. I asked them how they heard of us, and they said, “I asked ChatGPT for SEO companies in Marin and you were on the list.”
There are strategies for getting the attention of Ai. I have a checklist on my website to follow, along with links to original documentation from search engines and ai platforms.
SEO & GEO – Ai and Search Engine Optimization in the year 2025
July 31, 2025
Corby Battery Energy Storage System Project in Vacaville is under review
Corby Energy Storage, LLC
40 acres
300 megawatts, 1,200 megawatt-hours, which is enough to power about 200,000 homes.
https://www.nexteraenergyresources.com/corby-project/project-overview.html
July 24, 2025
Major Projects
City of San Rafael – List link
North San Rafael
- Northgate Town Square – redevelopment into mixed use
- 555 Northgate Dr. – 7 story residential building
- 4040 Civic Center Dr. – redevelopment of office complex site
- 50 Merrydale Rd. – New residential multi unit complex
Downtown
- 800 Mission Ave. – Assisted Living – Under Construction
- Aldersly Retirement Community
- 703 3rd St. – 6-story, 73’-tall, mixed-use building – APPROVED
- 1515 Fourth St. – Assisted Living – APPROVED
- 1230 Fifth Ave. – 187 residential units
- 4th St. and Grand Ave. – Demolition & construction of 35 residential units – Not yet approved
- 930 Irwin St. – APPROVED
- Dominican Residential Development
- 700 Irwin St.
- 1030 Third St.
- Wildcare – APPROVED
July 17, 2025
Tip 1: Approved again!
The Sausalito Planning Commission unanimously approved eight permits AGAIN, after another hearing for the public. Residents were concerned about sound. All eight permits were approved to remodel the interior of the 101-year-old bank into a ground-floor restaurant and upstairs hotel
Tip 2: Richmond Bridge Bike Path –
Proposal has been submitted to have it open just on weekends to reduce weekday traffic.
https://enjoymillvalley.com/the-richmond-bridge-saga-continues-as-a-revised-bike-path-plan-has-been-submitted/
Tip 3: Joby Air Taxi has expanded their production facilities in the Monterey Area.
Job is creating an “all-electric, vertical take-off and landing air taxi designed to carry a pilot and up to four passengers at speeds up to 200 mph.”
They have completed flight testing in Dubai, so may get approval to operate, with its first passengers in 2026.
July 3, 2025
Tip 1: San Francisco’s Metreon likely has a buyer
TMG Partners – Local, based in San Francisco
312,592-square-foot property Assessed at $150.7 Million
90% leased
TMG is also rumored to be wanting to purchase the Union Square Macy’s building.
They are the same firm that developed the Marin City, Marin Gateway shopping center. Their specialty is “Urban Infill Projects”, which means that they buy underused buildings or properties, and actively work to create a community around the property.
https://sfstandard.com/2025/06/27/metreon-san-francisco-mall-tmg-partners/
Tips for June 26, 2025
FUTURECRAFT 2035 Showcase: Robotics in 2035
Thursday, July 10, 2025
995 Market St, San Francisco, CA 94103
Six expert teams, guided by leading robotics specialists, reveal the outcomes of our intensive foresight workshop. Each team has rigorously explored potential futures for robotics, crafting detailed, plausible scenarios for the year 2035.
Tips for June 19, 2025
Tip 1: Proposed fine dining restaurant and boutique hotel in historic vacant Wells Fargo building in Sausalito was approved.
“Inn The Pocket”
Owner: Kent A. Ipsen, Owner Operator, The Pocket Carmel Inc.
Also owner of The Pocket in Caramel, grew up in restaurants.
Tips for June 12, 2025
Tip 1: City of San Rafael Published a Request for Proposals – Albert Park Library & Community Center Capital Project Management Services on June 6.
Proposals Due: Wednesday, July 9, 2025
Tip 2: Permit granted for Mount Tamalpais School
179323 05/23/2025 12/26/2024 100 HARVARD AVE, MILL VALLEY, CA 94941 051-034-01 MILL VALLEY $6,500,000 New Administration & Classroom Bldg; Cvrd Walkway; Restrooms; Site Improvements Including Fire Truck Access, Landscape, Etc. RESIDENTIAL
BROADWAY BUILDING GROUP LLC 05/23/2025
Source: Marin County Website
Tip 3: Mill Valley Chamber of Commerce and Marin Magazine Happy Hour at Main Street Research in Sausalito
Wednesday 6/18/2025 at 05:30 PM
Location: Main Street Research | 30 Liberty Ship Way #3330, Sausalito, CA 94965
Tip 4: Matthew Macanaughey has launched a weekly newsletter called “Lyrics of Livin”
Tips For: May 29 2025
Tip 1: Tartines is opening in Strawberry Village – Will bring a lot of activity to the shopping center.
Alexander Ragonese (ragonee-sie),
Vice President, Development for EDENS, DC Office
Board Member, Mill Valley Chamber of Commerce
Contact Info:
https://www.linkedin.com/in/alexanderjamesragonese/
Informative Links:
- About The Strawberry Property
- Hiring A Property Manager (Job reposted 2 days ago)
- Edens – Commercial Property Owner & Developer – 100 Retail Properties
- Tartines Opening in Strawberry Village – The Ark Mar 12 2025
- Edens Announces Purchase of Strawberry Village 2022
Listing Agent Info:
Listing Agent
Jennifer Hibbitts
Tip 2: Dominican Opening Start-up Incubator
Looking for local support for outreach and to support participants
Wayne de Fremery, PhD
Professor of Information Science and Entrepreneurship
Director of the Françoise Lepage Center for Global Innovation
Dominican University of California
Contact Info:
Tip 3: Summer High School Interns
Leonard Weingarten, formerly with San Rafael Chamber
helping the Marin County Office of Education to build mutually beneficial relationships with the local business community, focusing on securing spring and summer internships in various professions for Marin high school students.
Matthew Macanaughey
https://lyricsoflivin.com/
Mill Valley Chamber and Marin magazine, June 18