We have a new client that is a non-profit startup resource. They get a lot of traffic, but people don’t register or fill out contact forms. There is an interesting pattern to the traffic as well. Most of the visits happen Monday through Friday during work hours. You would assume that these are work folks who have computers at their work desks. However when we look at LinkedIn data, very few users of LinkedIn are visiting the website. This creates a bit of a mystery. Who are these visitors who want to start a nonprofit but are not on LinkedIn?
An interview with Bill Deitz, of Westcoast Media of the Greater Sacramento, CA Area
In Aug of 2025 I met with Bill Deitz, Founder and CEO of West Coast Media. I have been interviewing and reaching out to marketing professionals around the country to introduce the BASE3 model, and to get their perspective and insight. I was able to get his perspective on this issue.
It isn’t often that I get to talk about the technical side of running ads. Because of Bill’s many years being immersed in running ad campaigns, we were able to have a truly engaging conversation about emerging technology, what we have learned, what works, and what doesn’t.
How to send ads to people based on their mobile phone location
There are two powerful tools that Bill has available that can blow your mind. The first is Geo-Fencing. Geo-Fencing uses mobile phone location for ad targeting. You can, for example, show ads to people who have walked through the “Contractor Entrance” of Home Depots, thus targeting people who are likely to be Building Contractors. Once you wrap your head around being able to pinpoint a mobile phone’s location by a 25 foot square, the possibilities for targeting become incredibly exciting.
Bill said, “I worked in the corporate world. I was a manager for Comcast, time, Warner, Spectrum reach. I was also a manager in broadcast TV at sales. And, you know, the long and short of it was, it really is all about targeting. I mean, that’s what marketing is about, serving ads to the right people. So that’s what our focus was, right from the get go.”
“One of the first things we did was get on to the number one platform for GeoFencing. Because when you think about it, when people vote with their feet, they actually put gas in their car drive to a location to consider making a purchase of a service or a product that that’s a pretty committed prospect. So they’re going to your competitors location, then those are people you want to target. That’s what we do. They have their mobile phone with them, we’re able to secure their mobile device ID and start serving ads to them, and we serve it not only when they’re at that location, but wherever they go for the next 30 days.”
The below video explains Westcoast Media’s Geo-Fencing services.
How Westcoast Media Can Uncover Anonymous Website Visitors
A second tool Bill talked about takes advantage of big Data. In essence, it turns anonymous website visitors into a spreadsheet of names, phone numbers, email addresses and even home addresses. Bill calls this service, Site-Visitors Unmasked. To avoid privacy concerns, the privacy policy on the website clearly states that visitors to the site may have their information collected.
This allows the website owner to reach out to the website visitors through email, phone, or by mail.
We all now expect personalization
As we all adapt to accepting that our phones and technology know a lot about us, we are also starting to expect the businesses we buy from to know us, about our preferences, and to make our decisions super easy. Using Geo-Fencing and Big Data allows us to provide highly targeted messaging to potential customers. This not only is cost effective, but it gives our customers the feeling that we understand their needs and can deliver solutions. Westcoast Media empowers businesses with state-of-the-art digital tools that deliver exceptional outcomes.
Can Westcoast Media help you?
Bill’s ideal client is a business that is prepared for rapid growth, and has the budget to invest in that growth. When you work with Bill and his team, he will present their full suite of services based on your customer’s Journey. Bill’s goal, as is ours, is to try to make sure that absolutely no lead gets lost.
To learn more about how Westcoast Media approaches lead generation, you can read more on their website www.westcoastmedia.us.
